MAKING THE PLATFORM LESS CONTROVERSIAL

Nowadays X (Twitter) is considered a very toxic and political platform. Many users are turning away and X is having a hard time getting advertisers to stay on the platform. This is mainly due to the changes made after Elon Musk’s purchase of the company.

I wanted to rebrand this controversial brand into a friendlier space. I wanted the platform to become less political, and a safer space for all. One of the strategies for this is to change the target audience. The current user of X is the American male. The new target audience is creative, international people who want to have a good time and share their interests. In my brand presentation below I show the new brand and detail the launch strategy.